


This A5 fold-out leaflet for Y Care International was designed to inform and inspire supporters by showcasing the charity’s global reach and mission. When opened, the leaflet revealed an A3 poster featuring a custom world map, highlighting areas where Y Care is active. The map was built entirely from triangular shapes — a key symbol in Y Care’s brand identity — with red triangles marking project locations, some of which included extra details on regional work. The inside panels of the leaflet combined concise text with custom infographics to explain Y Care’s mission, focus areas, and how to get involved. The format allowed readers to take in essential info quickly, then unfold the bigger picture — both literally and symbolically. This project was all about clarity, impact, and creating a piece that people would want to keep and refer back to.