

For this large-format sales brochure for ThermoFisher Scientific, I updated the content and structure within an existing brand design, while managing the technical challenges of the piece’s standout feature — a fold-out, pop-up display showcasing the lab equipment. The final result is both visually impressive and functionally robust, giving sales teams a memorable and tactile tool to support product demos. The pop-up mechanism required precision in dielines, fold guides, and cut paths — drawing on my technical knowledge of print production to ensure it came together smoothly and accurately.