Scotland Goes Global (Logo Design + Campaign Branding)

I created the logo for Scotland Goes Global, an NUS Scotland campaign promoting study abroad opportunities to students across the country. The design featured a playful, colourful illustration of a plane circling the globe, lifting off from Scotland — a simple, engaging visual that captured the excitement of global exploration. The logo was applied across campaign materials, including a series of teddy bears wearing branded t-shirts. These bears became part of a social media campaign, where participants shared photos of them in locations around the world — turning the logo into a fun, memorable symbol of the campaign’s reach and message.