CHAS Rocking Horse Ball (Event Booklet Design)

Designed for the CHAS Rocking Horse Ball, this square-format event booklet was created to reflect the elegance and emotional heart of one of the charity’s most important fundraising nights. While CHAS’s Ladies Lunch events catered to a specific audience, the Ball welcomed a wider mix of supporters — and the design needed to feel inclusive, premium, and purposeful. The booklet featured a gold block-foiled cover and a rich, celebratory aesthetic that tied into the evening’s circus-themed visuals. Inside, it guided guests through the event, shared CHAS’s mission and impact, and told the moving story of one of the families they support. Every element was designed to reflect CHAS’s focus on memory-making, while also creating an atmosphere worthy of the generosity and goodwill of its guests.