CFA Society UK Membership Mailer (Print Design)

I designed this print mailer for CFA Society UK, aimed at attracting new members to one of the UK's leading communities for investment professionals. The piece used a square cross-fold format — an engaging, interactive structure that unfolds to reveal information about the benefits of joining CFA UK. The layout was carefully planned to guide the reader through key messaging, from CFA UK's mission to practical member benefits like career support, networking, and professional development. The complex fold format required precise artwork setup and knowledge of folding mechanics to ensure everything aligned seamlessly when printed and assembled. The final result combined clarity, prestige, and tactile engagement — helping the CFA UK message stand out in a crowded professional landscape.