Benchmark Lettings (Logo Design + Brand Application)

Benchmark Lettings is a property management company with over 20 years of industry experience, known for its ethical, friendly, and professional approach. I worked with them to create a logo that reflected their reliability and commitment to service, while also feeling approachable and modern. After initial discussions, I presented a range of concepts exploring themes of trust, security, and home. The client selected a key symbol from one design and paired it with the type layout and font from another — combining elements to create a final mark that felt distinctive yet grounded. Once approved, the final logo was supplied in multiple formats for use across signage, vehicle livery, marketing materials, and digital platforms — helping Benchmark Lettings present a clear, confident visual identity wherever they show up.